Quadrahead

WorkMeasurement and forecasting

Insight analytics engine

Marketing mix modeling and incrementality testing, reconciled into one forecast finance will sign.

The problem
Finance and marketing arguing over whose numbers are right, while budget decisions wait.
What we build
A marketing mix model and an incrementality testing program, reconciled into a single forecast refreshed weekly, with an executive view that shows what to fund next and what to cut.
How we measure it
Forecast accuracy, marginal return by channel, and time from question to decision.
Tech stack
Bayesian MMM, geo and holdout testing, warehouse-native dashboards

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