WorkMarketing intelligence
Campaign intelligence suite
One campaign layer that scores audiences by predicted value and moves budget toward the segments that pay back.
- The problem
- Paid budget spread across a half dozen channels, each reporting its own success, none of them reconciling to revenue.
- What we build
- A unified campaign layer that pulls spend and outcome data together, scores audiences by predicted lifetime value, and reallocates budget every week toward the segments that pay back fastest.
- How we measure it
- Blended CAC, payback period, and incremental conversions by channel.
- Tech stack
- Python, BigQuery, dbt, Meta and Google Ads APIs